«The role of Airbus Helicopters Vostok in Russia is to develop more complex markets»

Airbus Helicopters has a 20-year experience on the Russian market and the largest commercial fleet here among other foreign manufacturers. Emeric Lhomme, General Manager of the company’s local subsidiary – Airbus Helicopters Vostok explained to Show Observer how the maturing Russian market forces the European manufacturer to change its promotion strategy.

Mr. Lhomme, you  used to work in Russia 10 years ago and returned last year as a new General Manager of Airbus Helicopters Vostok. How has the Russian market changed within this period?