The business program at JetExpo 2012 will open with the roundtable discussion entitled "Mass media and business aviation". To be held jointly by ATO Events and Russian United Business Aviation Association (RUBAA) at 10 a.m. on the first exhibition day, the discussion is aimed at promoting and enhancing dialog between the market players and industry media. The roundtable will be joined by the chief editors of Russian and European print and electronic publications covering all aspects of business aviation operations.
Leading business journalists representing such media outlets as BART, FlyCorporate, Air Transport Observer, Altitudes, Bizavnews, Pilot TV, Top Flight, Upcast Media, and Aviaport, will share their experience in media positioning of business aviation brands. The participants will discuss the perception of the Russian market by domestic and international business communities, and will offer their ideas on how to raise the effectiveness of interaction between the sector and the media.